If you don’t know Dapmod, then you’ve surely been living under a rock!

Dap Mod is a sunglasses brand that launched in 2014 with the brand solgan “Cool Fashion for Everyone”.  Their affordability along with their massive (and addictive) range of sunglasses means they have emerged as one of the uber cool Nigerian brands in recent years.  Trendy & fashionable, Dap Mod is like the Baskin Robbins of sunglasses , 33 varieties, get it?!?  From wayfarers and cat eyes, to aviators and clear frames, you can literally get a style for every day of the week.

Range of Dap Mod

 

But how did the brand come about I hear you ask.  Well, according to Femi Clay, the founder wanted  to create a brand that represented a cool lifestyle, one that people on the scene and up to date with current with fashion trends would want to be associated with.  Well, I think it’s safe to say he achieved his objective!

Denola Grey in Dap Mod

Denola Grey in Dap Mod via @denolagrey

On how the name Dap Mod came about; Dap is short for Dapper, the word Mod means fashion, trendy, in style or in vogue.  Mod was also a subculture during the 1960s in England.  These were young people that were into fashion and music.

Dap Mod Fashion Photgraphy

Shot by @emmanueloyeleke,

The biggest challengeDap Mod have faced is the logistical reliance on their delivery partners to get products to customers within the delivery period as promised. Sometimes these delivery companies don’t keep to this promise casuing late deliveries.  Unfortunatly, they suffer the consequences when these things happen.
Also the value of the Nigeria currency has also been a challenge.  “When we started our business the Naira was worth more than half its value today. We’ve tried as much as possible to not reflect that on the end price of the products but then our margins have had to reduce. “
Dap Mod,

Dap Mod, Buy 3 get a 4th free available instore.

To get yourself a pair, they can be purchased at the following places:

  • DapMod Store:
  • 19A Fola Osibo Street, Lekki Phase 1.  Lagos
  • Grey Velvet: Lekki, Ikeja City Mall and Abuja
  • Zazaii: Victoria Island Lagos
  • MeiDei, (Spar), Town Planning Way, Ilupeju, Lagos
  • Shop 365, Abuja
  • Pink Fleur, Abuja
  • Closet 6: Kaduna

We’re giving two people a chance to win a pair of sunglasses (male or female), to be in with a chance to win, simply;

  1. Make sure you’re following @dapmod and @thebfcollective
  2. Answer this easy question on the giveaway image on our page “What is the Dap Mod brand slogan?”

 

Good luck!

#NaijaBrandsRock

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